The subtle spreading of sexist norms

Suppose you are in a conversation and someone makes a sexist remark. How do you respond? Do you actively confront the sexist person by engaging in discussion? Do you fall silent in search of a response? Or do you swiftly switch topics to avoid an awkward situation? In our recently published set of studies, we examined how such responses may contribute to (or undermine) the spreading of sexist norms. 

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