Cyclists are vulnerable, and particularly older cyclists have an increased risk of crashing. Therefore, Frank Westerhuis and his colleagues from the traffic psychology group investigated countermeasures to increase cyclists’ safety. This blog post reveals whether they were succesful in achieving this by using illusionary objects next to the cycle path.
In her study amongst 234 pedestrians, psychologist Ilse Harms found that walking without awareness is very common. Although 53.8% of pedestrians was unaware of the sign-board she had placed on the pavement, none of them had bumped into it! In this blog post Ilse explains what we can learn from these findings.