A research team from the University of Groningen explored a methodology to measure and quantify the experience of physical and virtual art installations in a real-life environment – an internationally renowned exhibition venue for contemporary art, the Frankfurter Kunstverein.
Experiments have confirmed our visual preference for certain orientations numerous times. But have they all missed a very important aspect? This post investigates if the visual environment has an effect on the tasks during these experiments – and what such a finding would tell us about the how replications us as researchers.