People often enjoy casual chats, especially about others. Although these conversations may seem harmless, they facilitate escalation of conflict between groups. Hedy Greijdanus’ dissertation research investigated the possibility to de-escalate conflict by influencing both what people talk about and how they talk. Tomorrow, June 25th at 14.30, she will defend her thesis in the Academy Building.
Auditory stimuli, such as voices or sound logos in radio advertisements, can have persuasive effects. In addition, technological advancements create possibilities for using auditory forms of communication, also in the domain of health. This post discusses the differential effects of listening instead of reading on persuasion.